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Led by: City of Goteborg Traffic and Public Transport AuthorityContact: Johan LindauTel. +46 312 30904email johan.lindau@visionlundby.goteborg.se
Introduction The Lundby District is a mobility management test-site in Göteborg, to develop, test and promote sustainable transport solutions. In Target 2, the Lundby Mobility Centre will be a service base to support and promote activites such as company travel plans, carpools, introduction of AVF company fleets, ride-share schemes, tele-working, green driving schemes and increased public transport use.
ACTIVITY UPDATES:-
Lundby Mobility Centre continues supporting business, update August 2005A new car and cycle sharing scheme has been launched at the Disability Centre, Lundby Social Welfare office. Currently staff can use either mode for 'on-duty' journeys, though in the future to make the scheme to be more cost efficient, this will be extended to local residents to book the cars on evenings and weekends.
Another pilot scheme at the Disability Centre introduced step-counters and asked volunteers to log th number of steps and type of transport used. It was found that those using public transport walked twice as much as those using their cars, and demonstarting health benefits of the scheme. The Disability Centre also halved its business trip costs through people walking, cycling and using more public transport.
Travel surveys for companies in Goteborg, December 2004A perfect example of transnational exchange is illustrated in the Workplaces workpackage, between partners Goteborg and the Yorkshire and Humber Region. Both are involved in developing company travel plans. Different examples of travel survey techniques and content of questionaires developed and adapted in the UK were sent to Target colleagues in Goteborg. From these tried and tested examples, Goteborg have short-cut the system of travel survey investigation and implementation.
Today, Goteborg are mostly working with a web-based tool from www.questback.com, as most companies are allowed to use the internet; however paper surveys are avaialble if required. The electronic response rate shows a response rate of 75%.
The travel surveys are introduced with an email a few days before and is 'signed' by the management. This tool is simple to use and it is possible to communicate anonymously with respondants with specific answers (only questback.com know their identity). Reports in word, powerpoint, excel, spss are automatically generated, which can be condensed into specific reports for either staff or management.
Car Club test period for companies, September 2004To investigate attitudes and behaviour in companies using car clubs, a one-year program for five companies (totaling 260 employees) has been launched. Membership is partly subsidised and the companies chosen are from different types of business and size. In September 40 regular users had joined the scheme.
City District travel Plans, September 2004The Lundby District is now developing a travel plan for their 1900 employees, to address commuting, business journeys and freight transport. The plan is based on two previous reports for business journeys and freight transport, together with a travel survey that includes the Target 2 initiatives of green vehicles, test bikers and the freight collaboration.
Web surveys for long and short distance travel, September 2004Three companies in Lundby use web questionnaires as support to the managing of short and long distance business travel. In collaboration with
Clean vehicle seminars, May 2004A second breakfast meeting was held in Lundby to encourage the use of clean vehicles and fleet management economics. Four people from three organisations met with a clean vehicle consultant and a fleet management financil officer to discuss new taxation rules for clean vehicles and different fuels. One of the companies later joined a pilot project for car clubs for companies.
Virtual meetings - video conferencing, April 2004Eighteen participants from different organisations and branches attended a breakfast meeting with the theme of 'Optimised meeting trends - potential and barriers for developing the use of virtual meetings in companies'. A researcher from the University of Lund described through videoconference the economic benefits and potential of the 'meeting culture' within organisations. Outlining the many incentives for increased web use of telephone and videoconference. Three local companies then described their own experiences, costs and benefits of both techniques. These examples were followed by a debate of 'meeting policies'
Web travel survey at 2 companies, Spring 2004During 2004 the work continues with web surveys at two different companies to evaluate the travel habits of the staff. The meetings with company management continue to progess, building stong working relationships.
Outdoor campaigns, September 2003 In September a travel and transport day was organised at the University area near Lundby. Target groups included employees and students from the nearby companies and university. Approximately 1000 people participated in activites and received information about car safety issues, car clubs, biking and public transport.
Information Campaigns:During spring and autumn 2003, the focus has been on management meetings at various companies, staff information days for cycling and public transport and promotional campaigns in the Lundby area. Two short seminars have been arranged on car clubs for companies and greener fleet management with clean vehicles. Altogether 28 managers from 16 companies attended the meetings.
Telephone marketing and company information days, March 2003From September 2002 targeted marketing methods including interviews and information provission, are being developed for various Lundby businesses. Services highlighted include: carpools, teleconferences, public transport, eco-driving, fleet management and more.
The interviews and meetings are held with company management and focus on the large companies moving into the new telematics and IT industry area in the Lundby district. To support public transport and cycling, information meetings are held between the employees and public transport operator.