Led by: Bremer Touristik Zentrale
Location: Northwest Germany
Contact: Michael Frömming
Tel. +49 4213 611 7485
TARGET@umwelt.bremen.de
Sub-partner: Bremer Touristik-Zentrale (BTZ)
Cornelia Riebl
Tel. + 49 421 30 800-34
www.bremen-tourism.de
Introduction
To develop an all-inclusive TouristCard that combines public transport access with access to leisure and tourist attractions across the region of Northwest Germany. An area that spans from germany's north Sea coast (including the islands of Helgoland and Borkum) to the Teutoburg forest and from the Emsland to Stade. The role of soft, environmental tourism will be enhanced using this 'north-West Entdecker Card'. The technology is based on an intelligent smart card, which will become the standard for public transport ticketing applications. Target 2is supporting the initiation phase of the TouristCard to raise public interest with awareness campaigns, marketing research and will look for further development options.
Activity Update:-
TouristCard experience in Bremen
2004 proved a great success for the DiscoveryCard for Bremen (EntdeckerCard Nordwest); especially during the summer period with a high demand for this innovative offer. More than 10000 customers used the DiscoveryCard in 2004 which showed an improvement from 2003 when figures illustrated 7000 customers using the card. As a result of the success of the DiscoveryCard the offer will be extended and will add a huge range of new attractions for the summer of 2005.
Results from a recent survey showed that customer’s expectations of the service were exceeded by 33%. The survey informed us that 56% of all users were satisfied, 5% were not satisfied and 6% provided no answer. One of the results, which will have a great importance on stakeholders, was if the DiscoveryCard makes the region more attractive. 72% answered with “Absolutely”, 23% with “yes” and only 5% were “not convinced”.
One of the results from the survey showed the Target team in Bremen the importance of the DiscoveryCard in relation to Mobility was the fact that 86% off all customers agreeing that the free public transport was very important, with only 2% believing it not to be and a further 9% still preferring to travel by car.
DiscoverCard - the passport to more than 100 attractions April 2003
DiscverCard launches on April 1, 2003. After its successful trial run in 2002, the DiscoverCard northwest is available from April this year.
DiscoverCard is a great way to save money. Purchased as an extra smart card it provides over 700 euros worth of entrance fees. if the charge is credited to an e-cash card, adults pay as little as 39 euros, children from 6 - 24 euros; while children under 6 are absolutly free when accompanied by an adult. A 168 page travel guide is also available for 2 euros. This provides information on the comprehensive travel package.
The DiscoverCard offer includes highlights like 'Universum Science Centre' trips to thr island of Hegoland, the space park, as well as entrance to leisure parks like Walsrode Bird Santuary, museums such as Oldenburg's Horst Janssen Museum, guided walks of Bremen, Oldenburg or Osnabruck. Plus unlimited travel on the buses and trains.
Tourists like public transport- the incentives do work! Survey 2002 shows:
An important aspect for the Bremen TARGET team is strenghening the role of environmentally friendly modes in the field of leisure transport. A survey carried out for the 2002 pilot phase of the integrated tourist cardindicated that the free access to public transport is very important for 93% of the "Entdecker Card" users. In more than 70% of all cases clients travelled twice as much by public transport during their three day usage.of "EntdeckerCard". Overall, tourism from the rural area (53.5) has been a great success for environmentally transport modes.
