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Led by: City of Göteborg, Traffic & Public Transport Auth.Contact: Maria CoulianosTel. +46 31 23 04 30email maria.coulianos@visionlundby.goteborg.se
IntroductionThis sub-project aims to establish and build up a Mobility Management Service targeted towards households in Lundby. The service provides support and promotion of activities for increased use of public transport, car-sharing, introduction of AFV, ride-sharing schemes, tele-working, green driving initiatives, cycling & walking and encourage take-up of Green TravelCards.
ACTIVITY UPDATES:-
New programme for Kyrkbyn with travel choices - September 2005The City Planning Authority and partners including Lundby Mobility Centre, are looking at better living areas that harmonise cultural values and improve street and public spaces where safety and sustainability are paramount. Lundby Mobility Centre offers residents sensible opportunities when choosing cycling, walking, public transpot and car options.
Parliamentary interest in Lundby car share parking - July 2005Reprsentitives from the Swedish Parliament visited Lundby Mobility Centre in July to see, amongst other initiatives, the siting and managemnet of the Kyrbytorget car share scheme. The car park on council property is reserved solely for car sharing vehicles and is the only one of its kind in Sweden. The Traffic Committee will take their Lundby experiences back with them to work on guidelines for the whole of Sweden.
Car emission campaign, October 2004Lundby have another new ground-breaking campaign to measure car emissions. This campaign will combine measurements with information drops to all households in the area; supported by direct marketing by telephone to all 4000 car owners. The short telephone calls will provide information about car-sharing, walking, cycling and public transport. Lundby will also advise people about eco driving, clean vehicles, efficiency etc.The campaign is to raise awareness about the environment impact for car emissions; the disarity of emissions old and new cars have; and also the importance of good "green" driving habits.
Walking leaflet, September 2004During September, Lundy produced an inspiring folder for walking. The folder contains an interview with a person who walks everyday to and from work; reasons why walking is good for you, and how to create pleasent and eficient walks for yourself.
Latest in Lundby car pools, September 2004
Membership for the car share campaign has consistently grown during Target 2 due to the ongoing publicity through information meetings, advertising on all buses across the city of Goteborg and several ongoing local campaigns. To date, car pools in Lundby have grown with about 120 members.
A new car pool folder was produced in August providing easy accessable information for would-be members.
In addition, five individuals have signed agreements with the Lundby Mobility Centre to join the car sharing scheme for one year. During this time they have agreed to be monitored during the coming year and report on their experiences of car sharing for individuals.
The Lundby Mobility Map, published April 2004A map that brings together a range of mobility options and their locations in the Lundby district, has been published. It contains information about cycle routes, public transport, the location of car sharing schremes, alternative fuel filling stations and ecodriving schools. As part of the marketing process, the map was distributed to 20,000 households in Lundby at the end of April.
'Scrap your old car' campaign launched....October 2003A project to offer the owners of old cars free public transport for one year, or, free membership in a car pool if they scrap their old car, was launched October 2004. The invitation was initially sent to 2300 car owners. Already, 90 people have signed up to scrap their cars.
During the rest of the year, these former car owners travel habits will be investigated to see if they have changed habits and what they think about their new situation 'life without a car'!
Promotional Days, autumn 2003During the autumn 2003 a number of outdoor activities were held to promote car pool, public transport and cycling. Staff from the Lundby Mobility Centre were on the streets rewarding cyclists with small gifts to encourage continued use of bicycles.
Emissions Measurement Station, summer 2003During the June and July a measurement station for emissions from old cars was set up in Lundby area. By passing the measurement station, motorists could see how their vehicle affected the environment and had an indication of their driving habits.
An information campaign with activities in the streets and leaflet information sent to 3,500 households has also taken place. The campaign was designed to raise awareness about the environmental impact from car emissions; the difference between old and new cars and also the importance of good green driving habits.
New ideas 'scrap your old car', March 2003 Early days, but a great idea. Plans are being made to investigate a new scheme that offers owners of old cars (older than 1988) a membership in a car pool or free public transport for one year, if they scrap their old car. During spring 2003 a number of outdoor activities were arranged in the Lundby area to spread information about car sharing, public transport, cycling and walking.