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Led by: City of Göteborg, Traffic & Public Transport Auth.Contact: Marie LöwkrantzTel. +46 31 23 07 45email Marie.Lowkrantz@visionlundby.goteborg.se
IntroductionThe Lundby District is a mobility management test-site in Göteborg, where partnerships are developed to test and promote sustainable transport solutions. In Target 2, the Lundby Mobility Centre will be established as a base to progress this work in the area.
This project will develop and promote Lundby as a district with a high profile for cycling. The key aims were to :-
The main activity will be to develop a cycle pool with company bicycles in the area around the Mobility Centre. This will be supported by various promotional activities in conjuction with target groups represented in households and workplaces. Evidence suggests that a long term view, has a higher success rate when influencing attitudinal and behavioural change towards more sustainable travel patterns.
ACTIVITY UPDATES:-
Cycle checks for autumn, September 2005Lundby Mobility Centre and Akes Sportservice set-up a half day bicycle check and information service at Lundby. 50 bicycles were given an autumn check-up that morning.
New cycling course for immigrant women, Septemebr 2005Lundby Mobility Centre will agian be arranging a course for those who would like to learn how to 'ride a bike'. Ten ladies will meet ten times during the autumn months.
Cycle counter in Lundby, July 2005Following an exchange visit to Odense through the Target project, Lundby installed its first public bicycle counter in April 2005, at the Gota Alv Bridge. Recent statistics show c. 3800 cylists cross the bridge every day. besides keeping fit these cyclists are helping to reduce traffic congestion.
Information Leaflets:-The key focus was on providing information to target groups. In 2004 40% of households (6000), received cycle information booklets. One highlighted connections with cycling, safety, the enviroment, the economy and health issues. The other cycle leaflet showed four planned cycle routes, taking in places of, cultural, enviromental and historic interest. Following distribution, six guided tours were arranged using special tour guides.
Many of these initiatives are a good example of Trans-national co-operation when developing ideas. Cycle rewards and guided tours for cycle where implemented in Goteborg, Odense and Yorkshire and Humberside, following successin Odense. Odense also influenced the setting up of a cycle counter and pumps at a focal point in Lundby.
Test Bikers, October 2004Ten inveterate car drivers employed by the District Administration of Lundby have been selected as test bikers. For seven months, starting in April 2004, they have left their cars at home and agreed to cycle to work instead.
The test bikers received a bicycle, helmet, trip computer, a cycle cape and a '100 card' for use on public transport.
Every two months the test bikers are monitored for the effects on their health as a result of choosing this alternative form of transport. In addition the environmental, economic and time aspects have also been monitored.
Results to date indicate that the majority of the participants say 'cycling has been simpler than expected'. All pareticipants reported feeling fitter, better general health and a marked reduction in excess fat.
Guided tours by bike, August 2004Lundby Mobility Centre has organised four guided tours for cyclists in and around the Lundby area. Based on a similar initiative developed by Target partner Odense, they include places of cultural and historical interest, as well as developing concepts for Lundby. So far 27 people have participated in these one hour tours.
Reference group of cyclistsA reference group comprising of enthusiastic cyclists in Lundby has been formed. To date they have met twice. The group will provide a forum for airing opinions and discussion of ideas related to cycling.
Cycle brochuresAimed at encouraging residents and employees alike to start cycling, two splended publications have been produced. One is a guide that pesents four beautiful walking and cycling routes in Lundby; and the other presents the health, environmental, economic and time-saving benefits inherent in the use of bicycles.
Company bicycles - new initiative, summer 2004During the year, Lundby Mobility Centre has continued to develop the concept of 'corporate bicycles'. Intended to complement other forms of transport in Lundby. Eleven locations have been chosen where company bicyles will be available. In support, planning permission has been granted and procuement procedures is now underway.
Corporate Cycling Catalysts - WANTEDTarget are looking for a number of company employees in the Lundby area who are willing to take responsibility for cycling matters at their work places. In return, the Lundby Mobility Centre are offering a free cycle bag, helmet, a computerised cycle monitor and discount on their cycle maintenance. Contact Marie Lowkrantz.
Bicycle Day at Eriksberg, May 8 2004There was lots going on at the spring cycle day at Eriksbergtorget including a guided cycle tour, bicycle maintenance, distribution of information about bikes, competitions and reduced prices on bicycle accessories. Staff from the National Society for Road Safety, (Goteborg), Lundby Agenda 21 and The Civic Office participated and were on hand to help with information.
Bicycle Competition, December 2003A cycle competition aimed at workplaces in Lundby is been organised to run through summer and continue into 2004. The competition is run in teams of 4-15 people, encouraging participants to travel by bike between home and work as much as possible. Awards are given to those who manage to acheive a certain number of points (kilometres) to encourage continued participation. Nearly 4000 people attended this year of which approximately 300 belong to Lundby.
Rewarding activities, throughout 2003A number of reward activities have been held for cyclists. During 2003 over 650 cyclists have been awarded such things as drinks, Easter eggs, midsummer herring, fruit and reflexes. These reward days are always received well by passing cyclists and are great fun. But there is a serious message, the rewards aim to encourage good travel behaviour.
Bicycle Day, 1st October 2003Cycling information had been liberally distributed to the Inhabitants of the Lundby district to encourage the use of bicycles over cars. On 1st October , a special 'Bicycle Day' was arranged to show the value of cycling. Events on the day included bike maintenance, reduced bike equiptment, activities by cycling policemen and lots more.
Business BikesAn idea of running a system of business bikes is currently being developed. Some companies in the area will then have the opportunity to sign up to using bikes during the employees' working days.
Another project starting up in 2004, aims to encourage 10 people to switch from everyday car travelling to bike travel, to and from their work place.
March 2003 planning scheduleA pool of company bicycles is being developed and a bicycle competition involving workplaces in the district is being introduced. A number of campaigns are planned in the area with the focus on bicycles, public transports and car pools. These will take place throughout April and May and are mainly directed at individuals in the Lundby district.