Project Management Board and Thematic Seminar. Goteborg - June 2003

Project Management Board & Thematic Seminar in Goteborg - 16, 17 & 18 June 2003

Main issues at the Project Management Board meeting were the progress of projects, finance and communication issues.  The Board set out clear measures to disseminate outputs and evaluation of projects over the next two years.

An informative Thematic Seminar titled 'Raising awareness and behavioural change' took place on 18th. Two prominent Swedish behavioural scientists and Target officers presented their findings on marketing and communication strategies, which includes the latest thinking in creating awareness and the proven steps to long-term behavioural change.

The presentations are listed below and are available on compact disc. For a free copy contact target@wypte.gov.uk

  • 'Awareness Raising and Attitudes' by Alice Dahlstrand, Swedish National Road Administration
  • 'Social Marketing' by Lars Palm, Professor of Strategic Communication, Halmstad University
  • 'Target Project Communication Strategy in Goteborg' by Maria Coulianos, Lundby MobilityCentre 
  • 'York's Experience in Awareness Raising' by Daniel Johnson, City of York Council
  • 'Marking Activities in Odense - Cycle city of Denmark' by Troels Andersen, Environmantal & Technical, Odense 
  • 'Car Sharing - communication strategies for a new understanding of mobility' by Michael Fromming, Freie Hansestadt Bremen